Clients

dth-herzzentrum.ch

An extremely exciting collaboration with the practice "Diagnostic and Therapeutic Heart Centre" and the cardiologist Dr. Olaf Franzen in Zurich. Strategy and implementation of content and CI/CD together with the managing director Wanda Pulfer. At the same time, a knowledge management tool (DokuWiki), an internal file server (Synology NAS), a security architecture (firewall, endpoint protection, backup routines) and an internal network were set up.

Challenge	Make existing website more successful
Measure	1) Increase Google indexation through shorter loading time, maximum SEO, highly readable content relevant to visitors 2) multilingualism and internationalisation. 3) Development of target groups and their customer journey / prioritisation and creation of appropriate content 4) Landing pages for all relevant search terms in the topic area.
Results	Load time to readability of content (FCP): 400ms / Traffic increase: still being measured

Travel info

Area video, public transport timetables, area video, car park info, map, airport and hotel info... for mobile, desktop and print.
Get to know the doctor

Qualifications, publications, images, core competencies, availability and contact route plus SEO in the background...
Customer information

Questions and answers, tags on professional articles - can reduce questions on the phone
Practical

Footer functionality that makes a difference
HowTo guide

SEO measure and patient request at the same time
Medical search optimisation

JSON schemas teach the Google bot symptoms, treatment and how to display the medical article.
Multilanguage

Voice switch and search function always easy to find
Top Values

Google's Lighthouse Test awards with highest scores
Capturable in 2 minutes

Patient understands values, trustworthiness, offer structure and contact route on Frontpage
Ready for the next step

Floating window makes contact, arrival and questions child's play

krisenkompetenz.ch

Krisenkompetenz helps out in human emergencies at school and companies as burn outs, suicides or abuse. They help others carry enormous burdens no one is happy having to carry.

As a result of the server changeover, the old CMS had to be replaced by a new one within two weeks, quick and dirty. In the course of this, a few features were added to make the work easier for the team and to serve the visitors:

Search function
Team plugin
Workshop plugin based on PDFs (as these are the desired modus operandi)
Workshop registration with database
Modern backend, where not everything has to be done in text editors

Challenge	1) Replace existing CMS 2) Adaptation to European data protection regulation 3) Do it in two weeks, no work for team involved 4) Backend can be handled with minimal training and no extra skills
Measure	1) Change from RedaxoCMS to OctoberCMS
Results	Load time to readability of content (FCP) improved to 1.4s / improvements in responsiveness and backend / traffic increase: 100%.

Simply

New login option simplifies routines for team and clients
Supportive

Workshop plug-in based on preferred PDF workflows (print, mail, online at once)
Database based

Team plug-in instead of lists in text editors